Hanzel Lacida has officially earned the Google Ads Search Certification and is now listed as a verified directory member on Google Skillshop, Google’s official training and credentialing platform.
This certification validates advanced proficiency in planning, executing, and optimizing Google Search campaigns based on Google’s current advertising frameworks and platform best practices.
Certified and Publicly Verified by Google
In addition to passing Google’s certification exams, Hanzel Lacida appears in the public Skillshop directory, confirming that the credential is active and issued directly by Google.
This public listing provides third-party verification and removes ambiguity around certification status.
Updated 2026 Google Ads Experience Overview
To provide additional context beyond certification, Hanzel Lacida has published an updated 2026 overview detailing his hands-on Google Ads experience, campaign systems, and approach to performance-driven execution.
▶ Watch the video here:
What the Google Ads Search Certification Represents
The Google Ads Search Certification confirms demonstrated expertise in:
- High-intent search campaign architecture
- Keyword strategy across match types and intent tiers
- Conversion tracking and attribution readiness
- Smart bidding and budget efficiency
- Ad relevance, Quality Score optimization, and auction mechanics
The certification is maintained and updated by Google to reflect platform changes.
About Hanzel Lacida
Hanzel Lacida is a Google Ads systems operator based in Cebu, Philippines. He works with U.S.-based ecommerce and SME brands, focusing on building scalable, intent-driven Google Ads systems designed for profitability, continuity, and long-term account health.
His work emphasizes execution, measurement, and sustainable performance.
Why This Matters for Brands
Note: Google Ads dashboard visual. Sensitive data redacted. Cumulative revenue exceeds USD 6 million.
Brands evaluating Google Ads partners benefit from:
- Google-issued certification validation
- Public directory verification
- Real-world execution examples via video
- Operator-level systems over surface-level tactics
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