How I Achieved 744% ROAS: A Step-by-Step Guide Peak 20x ROAS in a month
You want stronger returns. You want predictable growth. This breakdown shows you the exact steps I used to reach 744 percent ROAS and a peak month of 20x ROAS for an ecommerce brand.
Step 1. Lock the real goal
The client spent a lot but earned little. Their targeting was loose. Their keywords were weak.
I clarified two targets.
Revenue must rise. Wasted spend must drop.
Step 2. Audit everything
I reviewed keywords, ad groups, search terms, and landing pages.
I found irrelevant searches. I found expensive keywords that never drove sales. I found weak group structure.
I paused waste. I added missing negative keywords. I tightened groups.
Step 3. Restructure campaigns
I cleaned every campaign.
I removed high cost keywords with no conversion history.
I focused on keywords with real purchase intent.
I rebuilt ad groups so every click served a single purpose.
Step 4. Rewrite ads and CTAs
I updated headlines with clear offers. Free shipping. Discounts. Fast delivery.
I tested multiple versions.
I used direct CTAs like Shop Now and Order Today.
Click through rates went up fast.
Step 5. Adjust bids with data
I raised bids on converting times and devices.
I lowered bids on weak locations and demographics.
I used target ROAS once the data supported it.
Step 6. Fix the funnel
I improved page speed.
I simplified checkout.
I added reviews and trust markers.
I launched remarketing for cart abandoners with tailored offers.
Results
- ROAS reached 744 percent.
- Peak month hit 20x ROAS.
- Conversions doubled.
- Cost per conversion dropped.
- CTR improved by 25 percent.
You can run the same structure. You can scale the same way.
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