🔍 Are You Wasting 20–40% of Your Google Ads Budget Without Knowing It?
By Hanzel Lacida | Google Ads & Analytics Strategist
As someone who’s managed millions in ad spend, I’ve seen firsthand how often conversion tracking is broken — even in well-funded campaigns.
In the past few weeks, I personally audited 5 ad accounts.
All 5 had:
🚫 No GA4-Google Ads linking
🚫 ROAS data that looked good — but was actually wrong
🚫 Zero remarketing configuration
These tracking issues are more common than most marketers realize, and the impact is serious.
⚠️ The Real Cost of Broken Tracking
If your tracking is off, you're making decisions on flawed data — and that leads to:
- Budget being spent on non-converting audiences
- Smart bidding optimizing for the wrong signals
- Missed remarketing opportunities
- Inaccurate ROAS reporting
I always say: “Your campaigns are only as good as your tracking.”
✅ Here's What You Can Do (And What I Offer)
To help businesses fix this fast, I’m offering a Free 15-Minute Tracking Audit.
This includes:
- Reviewing your GA4 and Google Ads integration
- Checking your Tag Manager setup
- Auditing your conversion tracking accuracy
- Flagging major issues before they cost you more
📩 How to Get the Audit (No Strings Attached)
👉 You can book directly here:
➡️ https://tidycal.com/zeldigital
Or visit my agency site:
➡️ www.zeldigital.com
If you prefer, send me a message on LinkedIn on my bio:
➡️ https://linktr.ee/hanslacida
💬 Final Thoughts
You don’t need more ads. You need better tracking.
Before scaling, let’s fix what’s broken. You might be surprised how much more effective your campaigns become — just by fixing the foundation.
Let’s get your tracking right — and your results even better.
🧠 About Me
I’m Hanzel Lacida — a Google Ads & Analytics Strategist with 10+ years of experience managing campaigns for eCommerce brands, service-based businesses, and agencies. I specialize in data-driven PPC and advanced tracking setups using GA4 and Tag Manager.
Portfolio: https://linktr.ee/hanslacida
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