📅 Posted on blog.hanslacida.com | August 2025
After years of freelancing, evolving my skill set, and working with clients across the globe, I finally decided it was time to give my Upwork profile a serious refresh. If you're curious about what changed — and what I’m now offering — here’s the full breakdown.
🔁 Why the Update?
I’ve outgrown my old profile.
When I started, I worked on various small projects, from social media gigs to basic ad management. But over time, my expertise has sharpened into Google Ads Strategy, Performance Max campaigns, and data-driven PPC for eCommerce and local businesses. My old profile didn’t reflect that — and that was costing me leads.
So I rebranded.
🆕 What’s New on My Upwork Profile?
1. New Title That Reflects My Strengths
Certified Google Ads Expert | Peak 20x ROAS | $100K+ Ad Spend for eCom & Local Brands
No more vague “Campaign Manager” tag — I’m clearly positioning myself for serious clients.
2. Updated Bio with Real Results
My new intro is honest, sharp, and value-driven. I now include:
- A minimum ad budget requirement ($5,000+) to filter serious businesses
- Real performance metrics (e.g., 20x ROAS, $4.4M+ in total conversion value)
- A clear list of industries I specialize in
I also added this upfront:
"DISCLAIMER: I don't do time tracking with screenshots."
This sets boundaries, builds trust, and positions me as a results-driven consultant — not a task-based freelancer.
3. Stronger Portfolio & Project Catalog
My portfolio now includes real-world case studies (available on request) and a polished project catalog for quick-start jobs like:
- Google Ads Audit & Strategy Report
- Conversion Tracking Setup
🎯 Who I Work Best With
My services are now focused on:
- Shopify & WooCommerce store owners
- Local business owners ready to scale
- Agencies in need of a fractional Head of Ads or Paid Media consultant
If that sounds like you, I’ve made it easier than ever to book a consultation and start scaling.
📲 Check It Out
If you’re a business owner, agency leader, or founder who needs serious Google Ads performance — check out my updated Upwork profile here:
🔗 https://www.upwork.com/freelancers/googleppchanz
And if you're just here to follow my freelancing journey, keep watching this blog. More behind-the-scenes content is coming soon — including breakdowns of my PPC case studies, ad tips, and playbooks for Upwork freelancers looking to level up.
Stay sharp, stay scalable.
– Hanzel Lacida / HansLacida.com
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