Hans Lacida is not new to technology.
He is returning to it.
Before Google Ads.
Before growth strategy.
Before performance marketing.
He was already building on the internet.
In high school, he taught himself HTML while customizing profiles on Friendster.
That was around 2009.
No courses.
No mentors.
Just curiosity and execution.
That early technical foundation led him into social media marketing and digital marketing.
He learned platforms early.
He understood user behavior before it became a job title.
As his career progressed, he became known as a Google Ads specialist.
Campaign architecture.
Conversion tracking.
Scaling with data.
But ads were never the whole story.
In 2025, during an intentional career break from May to July, Hans made a decision.
He used downtime as build time.
He immersed himself in full stack development and solo product building.
Not tutorials.
Not theory.
Real MVPs shipped live.
He combined growth strategy with engineering execution.
What he learned and built in 2025.
He built complete MVPs from scratch.
Frontend to deployment.
You see React, Tailwind CSS, modern HTML5.
You see TypeScript and JavaScript.
You see clean UI and functional UX.
Behind the scenes, he handled production infrastructure.
DNS setup.
SSL certificates.
Hosting and deployment.
He worked with GitHub Pages, Vercel, Netlify, Cloudflare, and Namecheap.
No DevOps handoff.
He owned the stack.
He integrated Stripe in test mode.
Payment flows.
Webhooks.
Transaction logic.
He deployed with CI CD pipelines and basic monitoring.
Ship fast.
Ship stable.
He used AI tools as leverage, not shortcuts.
ChatGPT.
Claude.
Bolt New.
Grok.
DeepSeek.
The goal was speed without sacrificing quality.
Live products shipped.
MoreFocus.
A minimalist productivity tool with a Pomodoro timer and task selector.
Built and deployed solo.
YTWLater.
A YouTube watch later organizer using custom boards.
Built for real usage.
RedScan AI.
An AI powered job post analyzer that detects red flags and scams.
Built with React, Vite, Netlify Functions, and Groq AI API.
Live.
Public.
Usable.
This matters because Hans is no longer just an ads operator.
He understands how products are built.
How users interact.
How monetization works.
How infrastructure supports growth.
He can ideate, build, launch, and optimize.
End to end.
That makes him valuable to early stage startups and experimental SaaS teams.
Especially teams that need builders who understand both business and code.
Today, Hans Lacida positions himself as an indie product builder with a growth brain.
A marketer who can ship.
A strategist who can code.
He is open to freelance projects and full time roles.
Especially where speed, ownership, and experimentation matter.
This is not a career reset.
It is a full circle moment.
From self taught HTML in high school.
To growth strategy.
To solo full stack MVPs.
And now.
Back to building.
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