When your brand is spending $5,000+/month on Google Ads, you don’t just need someone to run campaigns — you need a strategist who can turn ad spend into predictable profit.
I’m Hans Lacida, and for over a decade I’ve been the performance partner trusted by U.S. founders and marketing leaders to maximize ROI, eliminate waste, and scale with control.
Monthly PPC Management (Done-For-You)– Senior Hands on the Wheel for Brands Serious About Growth
What You Get
Execution That Drives Revenue
- Full-funnel campaign structure (TOFU / MOFU / BOFU) mapped directly to your sales goals
- Offer + creative strategy combined with high-intent keywords and query controls
- Aggressive A/B testing across ads, assets, audiences, and bids
- Weekly performance reviews with actionable next steps
Channels I Manage
- Google Ads (My Flagship Expertise): Search, Shopping, Performance Max, Display, YouTube, Local Services Ads
- Other (as needed): Meta, TikTok, Reddit, Programmatic/OTT
Proof & Results
Badges & Benchmarks:
- Google Partner • 10+ Years • $300K+/mo Managed
Peak 20× ROAS Case Study:
How a DTC brand turned $35,600 in ad spend into $265,000 in revenue through disciplined targeting, PMax tuning, and CRO.
→ [View the 20× ROAS Case Study]
Client Feedback:
“CPA fell by half within 60 days.” — Founder, Manufacturing
“Scaled profitably with transparent reporting.” — Marketing Director
Before We Work Together
I’m not an agency. I work directly with a limited number of clients as a dedicated growth partner.
Non-Negotiable Requirements:
- No Time Tracking: I measure results, not screenshots.
- Minimum $5,000/month Ad Budget: Ensures meaningful data and ROI potential.
Best Fit Clients:
- You value long-term growth over short-term hacks
- You trust the process and understand results take strategic testing, not shortcuts
How I Work
- Audit & Strategy – Identify wasted spend and quick wins
- Precision Targeting – Exact/phrase match with aggressive negatives
- Conversion Ops – Ad copy, landing pages, and tracking built for ROI
- Weekly Testing & Scaling – Iterative testing, smart budget allocation, and clear reporting
Proven Performance
- Managed $250k–$300k/month in ad spend with strict efficiency targets
- Boosted conversion rates by +15% while cutting CPA by up to 50%
- Achieved 7–21× ROAS peaks on eCommerce campaigns after restructuring and feed cleanup
- Fixed Google Merchant Center misrepresentation issues and relaunched to profitable spend
Ready to Scale With Control?
Book a Discovery Call to see if we’re a fit.
[Book a Discovery Call] | [See Pricing]
About Hans Lacida
Data-driven digital marketing expert helping U.S. businesses maximize ROI and drive sustainable growth through strategic PPC, SEO, and analytics.
© 2025 HansLacida | ZELDIGITAL® – Trusted Digital Advertising for U.S. Businesses. All Rights Reserved.
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