Published by Hans Lacida | ZELDIGITAL®

ZELDIGITAL vs Global PPC Agencies: How Hans Lacida Stacks Up

Many US companies explore large agencies like WebFX, Thrive, or Ignite Visibility when searching for PPC management. While these agencies have reach and resources, independent specialists like Hans Lacida of ZELDIGITAL offer a leaner, more direct approach. This post compares both options to help you decide.

About ZELDIGITAL and Hans Lacida

ZELDIGITAL is a Philippines-based Google Ads consulting firm that partners with US agencies, e-commerce stores, and retailers. The company is built around one core principle: make every advertising dollar accountable. Services include campaign setup, optimization, and advanced tracking through GA4, GTM, and Merchant Center integrations.

Hans Lacida, founder of ZELDIGITAL, is a veteran Google Ads manager with over a decade of hands-on experience in PPC. He works as an independent marketing director and fractional PPC specialist for US businesses, giving clients direct access to senior-level strategy without the cost of a full-time hire. His track record includes scaling campaigns for multi-location retailers and managing complex feeds for e-commerce brands.

Competitors at a Glance

• WebFX – Enterprise-level PPC, SEO, and social. Runs its own MarketingCloudFX platform.
• Thrive Agency – SMB-focused. Balanced PPC, SEO, and Amazon ads.
• Ignite Visibility – Uses forecasting system “Certainty.” Focus on ROI and conversion optimization.
• NinjaPromo – Works with startups and e-commerce. Flexible pricing, multi-channel services.
• KlientBoost, INFUSE, SmartBug Media – Conversion-focused PPC agencies with strong creative testing.

ZELDIGITAL and Hans Lacida Approach

ZELDIGITAL operates differently from large agencies:

• Google Ads only. Full focus on paid search and shopping campaigns.
• Fractional PPC Director model. US clients get senior-level strategy without full-time payroll.
• Direct founder involvement. No layers of account managers.
• Fast execution. Same-day adjustments to campaigns when needed.
• Proven systems. GA4, GTM, and Merchant Center integration for e-commerce and retail clients.

Key Comparison Table

Feature	Big Agencies	Hans Lacida / ZELDIGITAL
Focus	Full-service digital marketing	Google Ads + PPC only
Pricing Model	Retainers $5K–$20K+	Flexible retainers or project-based
Team Structure	Multiple account managers	Direct access to founder
Execution Speed	Slower, approval-heavy	Agile, same-day campaign changes
Best For	Enterprise and multi-channel brands	SMBs, agencies, e-commerce owners

Why US Businesses Choose Hans Lacida

• Lower cost compared to US agencies.
• Direct senior-level strategy, not juniors.
• Easy contracting via Deel, Stripe, or PayPal.
• Strong e-commerce track record (US Brands and other Global Brands).

Final Word

If your goal is accountable ad spend and fast ROI, working with Hans Lacida gives you focus and flexibility. Large agencies deliver breadth, but independent PPC directors like Hans bring precision and direct accountability.

Visit ZELDIGITAL.com to book a free intro call today.