Why High Growth Companies Hire a Google Ads Strategist Director

Why High Growth Companies Hire a Google Ads Strategist Director

Most growing brands hit a stage where basic Google Ads management stops working.
Cost rises.
ROAS drops.
Scaling becomes unpredictable.
Revenue becomes unstable.

This is the point where decision makers start searching for:

google ads expert
google ads strategist
google ads consultant
google ads director
paid search specialist
performance marketing strategist
ppc growth consultant
fractional paid search director
google ads audit expert

If your brand is spending more and earning less, you need a Google Ads Strategist Director who understands how to fix the foundation and scale with profit.

Why decision makers hire a Google Ads Strategist Director

A strategist provides leadership in areas where most accounts fail.

1. Accurate tracking and measurement

• Brands lose budget when GA4, Tag Manager, and purchase events are misaligned.
• A strategist fixes data accuracy so every decision is correct.

2. Strong account structure

• Campaigns stop overlapping.
• Signals strengthen.
• Google can optimize correctly.

3. Controlled scaling

• You scale budgets only when ROAS is stable.
• This prevents wasted spend.

4. Profit-focused optimization

• Every update protects margin.
• Every test supports ROAS.
• No random changes.

5. Clear reporting for founders and directors

• You get simple, actionable insights that guide strategic decisions.

This is what business owners, founders, and marketing leadership care about.
- Profit.
- Stability.
- Growth.

Results that matter to decision makers

Here are measurable outcomes delivered across healthcare, e commerce, B2B, hospitality, and local services.

Healthcare and Treatment Centers
• CPA from 115 to 54
• 47 leads month one
• Budget scaled to 4000
• Full call tracking installed

Behavioral Healthcare
• CPA down 30 percent
• Phone calls up 40 percent

Engine Manufacturing B2B
• CPA from 23 to 14
• Conversions up 50 percent
• Spend reduced from 300k to 150k
• ROAS 11500 percent
• Sales 551.9 million
• Net profit 138 million

Furniture Brand (DTC)
• Conversion value from 1.5 million to 3.9 million
• ROAS up 260 percent

Security Equipment Retailer
• ROAS from 0.17 to 9.06
• Peak ROAS 21.55
• Revenue 129.5k

Plumbing and Local Services
• Over 1200 conversions
• CPA 34

Clothesline E commerce
• 4400 conversions
• 423k impressions
• Strong mobile results

These results show why founders and marketing directors choose a strategist over an operator.

What a Google Ads Strategist Director actually does

• Fixes GA4, GTM, and conversion tracking
• Repairs Merchant Center issues
• Rebuilds campaign structure
• Cleans search terms and audience signals
• Controls budgets
• Improves ROAS
• Reduces CPA
• Creates scalable frameworks
• Provides decision ready reporting

This is high level work that requires experience, not templates.

Who this is for

This article is optimized and structured for:

• CEOs
• founders
• COOs
• CMOs
• marketing directors
• head of growth
• DTC operators
• venture backed e commerce brands
• agencies needing a senior strategist
• companies scaling Google Ads beyond 10k to 300k per month

If you fall into this group and want predictable ROAS, clean data, and a scalable Google Ads structure, you can review my full case studies.

View detailed results at hanslacida.com/results
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