What a Google Ads Operations Partner Actually Does
This role is often misunderstood.
That helps filter the wrong fit.
A Google Ads operations partner does not sell strategy.
Does not pitch clients.
Does not run an agency.
The work is execution.
This role exists when delivery becomes the constraint.
What the work actually includes.
• Campaign setup.
Account structure. Settings. Tracking foundations.
• Ongoing optimization.
Search terms. Budgets. Bids. Ads. Weekly discipline.
• Conversion tracking support.
Calls and forms only. Real actions. Clean signals.
• Reporting.
Leads. Cost per lead. Trends over time. Nothing extra.
That is the scope.
What this role does not include.
- No strategy decks.
- No client management.
- No creative direction.
- No upsells.
If you want ideas, you hire strategy.
If you want output, you hire operations.
Why agencies reach this point.
• One paid search lead runs too many accounts.
• Hiring adds delay and risk.
• Launches slip.
• Performance drops quietly.
Delivery breaks before strategy does.
An operations partner fixes the bottleneck.
How this is usually engaged.
• White label delivery.
• Defined scope.
• Monthly retainer.
• Clean handoff.
No overlap.
No politics.
This only works for a specific type of team.
You already sell strategy.
You already have clients.
You need reliable execution.
For those who want proof before context, anonymized examples of my work are available here.
hanslacida.com/results
If this role sounds familiar, you will recognize how it should be positioned publicly.
That context is available on my Facebook profile.
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