How I Rescue a HIgh Growth Brand from a Failing Google Ads Funnel in 60 minutes
HansLacida x ZelDigital Framework
Most brands do not need a new strategy. They need fast fixes.
When your funnel stalls, speed protects your revenue.
You focus on the parts that break first.
You act within one hour.
You bring conversions back before the account spirals.
This is the same process I use in audits for US ecommerce brands where every minute of wasted spend matters.
Minute 0 to 10
Find the leak
Your traffic is not the main problem.
Your buyer flow usually breaks in one of three points.
Ask yourself.
Where do users drop.
Do they click but ignore the product.
Do they add to cart but refuse to pay.
Pull the numbers.
Pin the exact step that dies.
You fix only what blocks money from moving.
Minute 10 to 20
Check trust signals
You lose most buyers because something feels unclear.
You fix clarity, not layout.
Check the basics.
Is shipping clear.
Is delivery timeline clear.
Are your reviews visible near price.
Is your return info easy to read.
These signals remove fear and push the shopper to continue.
Minute 20 to 35
Fix the first objection point
You do not redesign.
You repair the first thing that stops the buyer.
Add social proof near key buttons.
Show simple price comparisons.
Clarify fees early.
This raises intent and cuts decision time.
Minute 35 to 50
Make one conversion boost
You choose one action that increases buying speed.
It must be simple enough to apply in ten minutes.
Examples.
Shorten your form.
Move your value statement above the fold.
Remove distracting elements.
Highlight fastest shipping option.
This cuts friction and lifts your conversion rate immediately.
Minute 50 to 60
Go live
Publish the change.
Refresh traffic.
Watch conversions, not likes.
You track the next 24 to 48 hours and confirm lift.
If numbers rise, you scale.
If numbers stall, you repeat the same one hour flow.
Why this works
This framework forces you into actions that shift revenue fast.
You skip theory.
You fix the next blocker.
You turn your account back into a profit engine.
This is how HansLacida and ZelDigital execute for brands that cannot afford slow moves.
Speed creates results when budgets burn by the minute.
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