This is not a sales page.
It is a boundary.
If you see yourself in any of the sections below, we will not work well together.
That is intentional.
You Are Looking for Tactics
Do not hire me if you want:
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New tricks
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Growth hacks
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“What’s working right now”
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A constant stream of tests
I do not run experiments on mature systems.
If your account needs stimulation to feel productive, you are not ready for how I work.
You Want Growth Without Risk Ownership
Do not hire me if:
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You want to scale spend without understanding downside
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You want upside but not accountability
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You want performance without governance
Google Ads is not upside-only.
If you are uncomfortable talking about risk, volatility, and failure modes, this is the wrong fit.
You Expect Me to Follow “Best Practices”
Do not hire me if you want:
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Platform playbooks
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Rep-driven roadmaps
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Universal recommendations
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Copy-paste frameworks
Mature accounts break under generic advice.
If you need reassurance from best-practice language, you will be uncomfortable with my decisions.
You Want Reporting Instead of Ownership
Do not hire me if success means:
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More dashboards
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More metrics
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More slides
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More activity to justify retainers
I care about:
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Why something exists
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Why it was changed
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Why something was left alone
If you measure value by motion, not judgment, this will not work.
You Treat Google Ads Like a Channel
Do not hire me if you believe:
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Google Ads should always grow
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More spend equals progress
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Stability means stagnation
Google Ads is a liability before it is a growth lever.
If that framing makes you uncomfortable, you will fight my restraint.
You Want Me to Teach You Everything
Do not hire me if the goal is:
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To extract frameworks
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To productize judgment
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To replace ownership with tools or automation
I am not here to be reverse-engineered.
I am here to own decisions.
You Are Early, Unstable, or Still Experimenting
Do not hire me if:
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You are pre–product-market fit
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Your offer is still changing
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Your margins are unclear
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Your account history is shallow
I work with systems that already exist.
I do not build from chaos.
Who Should Hire Me
If you are still reading, you may be qualified.
You likely:
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Run a mature Google Ads account
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Feel performance drift but cannot explain it
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Distrust platforms and vendors equally
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Want predictability more than excitement
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Value restraint over aggression
You want control back.
That is the only reason to work together.
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