Hire a Google Ads Specialist Who Works Directly With US Founders (No Agency Layers)

Looking for a dedicated Google Ads specialist who works directly with founders — no agency layers, no account managers, just real expertise?

I’m Hans Lacida, founder of KaizenStrategy, a US LLC-structured Paid Search Pod. With more than 10 years of experience managing Google Ads and paid search campaigns, I help US-based founders and operators scale their eCommerce and service businesses profitably.

I specialize in running high-performing paid search campaigns for clients who want a true specialist instead of an agency middle layer. I’ve successfully managed monthly ad budgets up to $300,000, delivered peak ROAS of 70× for AU/NZ eCommerce, 20× for US retail clients, generated over $1.56 million in verified conversion value, and reduced CPA by as much as 50% in healthcare.

Who I Work With

I’m the right Google Ads specialist for:

• US eCommerce founders with Shopify or WooCommerce stores that have strong product-market fit and want to scale revenue through Shopping Ads and Performance Max with true ROAS accountability.
• Service business owners in healthcare, legal, home services, and SaaS who need consistent qualified leads.
• Operators who have already scaled past $1M in revenue and now need a reliable paid search system with clean, actionable reporting.

I only partner with founders who are serious about growth, willing to share revenue data, and value transparency over the cheapest option.

Real Results From Real Campaigns

• Peak 70× ROAS achieved on Shopping + Performance Max campaigns for sporting goods eCommerce
• Generated $1.56 million in conversion value across multiple eCommerce accounts
• Reduced CPA by up to 50% while managing $300K+ monthly spend for behavioral healthcare clients
• Built revenue from $0 to over $100K for a US online retail client

All performance numbers come from verified client accounts with Clutch case studies available upon request.

What Working With Me Looks Like

You get full-stack paid search management from one experienced operator:

• Professional campaign architecture and setup (Search, Shopping, Performance Max, Call campaigns)
• Accurate GA4 + GTM conversion tracking implementation
• Weekly optimization, A/B testing, and search term analysis
• Clear monthly executive reports with actionable recommendations
• Direct access to me — no juniors or middle layers

Structured as a US LLC, I provide clean contracts and professional invoicing for seamless collaboration with US clients.

Simple & Transparent Process

Here’s how we work together:

1. Free Audit Call – 15 to 30 minutes where I review your existing Google Ads account and share immediate insights and opportunities.
2. Custom Proposal – Tailored scope, deliverables, and pricing based on your specific goals.
3. Setup & Launch – Proper tracking locked in first, followed by campaign build or optimization.
4. Ongoing Optimization – Continuous improvement with weekly work and monthly strategy updates directly from me.

Your customers are searching right now. Don’t let competitors take that revenue. Let’s make your Google Ads a true growth engine starting today.

Book Your Free Google Ads Audit →

Currently available for new clients with good US timezone overlap.
Hans Lacida • KaizenStrategy • Paid Search Specialist • US LLC