Hans Lacida
I don't run ads. I build acquisition systems that scale ecommerce brands from zero to $100K — fast.
Most media buyers manage campaigns. I build the infrastructure that makes paid acquisition compound — tracking, architecture, first-party data, and strategy as one system.
I'm a Paid Acquisition Systems Operator based in Cebu City, Philippines. I've spent my career going deeper than the campaign layer — into the tracking infrastructure, measurement architecture, and systems-level strategy that determine whether paid media actually works.
My edge is macro thinking combined with technical execution. I identify the one or two leverage points that change account trajectory, then build the infrastructure to support it. That combination — vision and hands-on execution in the same operator — is what produces the results I've built across AU, NZ, and US markets.
"The brands that scale fast aren't the ones with the biggest budgets. They're the ones with the cleanest systems."
I work with ecommerce founders, agency owners who need reliable white-label fulfillment, and brand business owners ready to move from ad spend guesswork to a measurable acquisition system.
Ecommerce retail scaling with clean PMax architecture, server-side tracking, and first-party signal activation.
DTC brand scaling across competitive US categories with full-funnel Google Ads restructure and measurement rebuild.
From no paid acquisition to six-figure monthly revenue. Not a template — each one built from account audit to full infrastructure, then scaled with data we could actually trust.
Google Ads full-funnel structure, Performance Max asset group design, Shopping feed optimization, and signal quality management.
Server-side tagging via Stape and GTM SS, GA4 configuration, enhanced conversions, and offline conversion imports into Google Ads.
Customer Match activation, first-party data pipelines, consent mode implementation, and CRM-to-Google Ads integration.
Shopify and WooCommerce tracking implementation, purchase event accuracy, and seasonal scaling frameworks for peak periods.
Looker Studio dashboards, BigQuery data extraction, multi-touch attribution models, and revenue-connected reporting for founders.
Senior-level fulfillment under your brand — full confidentiality, your reporting format, your client relationships protected.
Ecommerce is the core. Everything else is supported with the same systems-level approach.
Start with an audit. No pitch. Just the truth about your account.
I look at what you have, tell you what's wrong, and show you specifically where performance is being left on the table. Then we decide together if it makes sense to work together.
Request an Audit
0 Comments