My Full-Stack Operator Edge: Building Paid Acquisition Systems with Web Development, AI, and Research Depth

HANS LACIDA
Paid Search Pod · Kaizen Strategy
Google Ads & Paid Acquisition Systems Operator

I run direct paid search for US founders and operators who need a specialist — not an agency middle layer. I’ve managed $300K/month budgets, delivered 70× ROAS, and built campaigns from zero to six figures while generating $550M+ in tracked client revenue across real accounts.

Updated Latest version · US LLC Ready · 10+ Years Google Ads

Who I Serve

I work directly with founders and owners. No layers. No account managers. You get the actual operator.

US-based founder or operator
$5K+ monthly ad spend
eCommerce or service business
Willing to share revenue data for real accountability

Ideal Client Profiles

ICP-01: eCommerce Founders
Shopify or WooCommerce stores with proven product-market fit, ready to scale revenue through Shopping Ads and Performance Max with real ROAS accountability — not vanity metrics.

ICP-02: Service Business Owners
Healthcare, legal, home services, and SaaS founders who need qualified leads. I’ve managed $300K/month in behavioral health PPC with up to −53% CPA reduction.

ICP-03: Operators Scaling Past $1M
You’ve proven the model. Now you need a paid search operator who builds the system, optimizes relentlessly, and gives you a clean weekly read — not a 40-slide deck.

My Operator Edge: Full-Stack Technical Toolkit

Beyond core Google Ads (PMAX, Search, Shopping, Display, YouTube, Local, Call, Lead Gen + GMC/Shopify integration), I bring a complete technical toolkit that lets me own the entire demand-to-conversion chain.

Web Development & Infrastructure
Hands-on website creation using HTML, Tailwind CSS, and JavaScript. I handle domain purchasing and setup on Namecheap, DNS configuration, GitHub hosting and navigation, and build fast, conversion-focused landing pages or funnels when needed.

AI & LLM Systems
Daily power user of ChatGPT, Claude, Grok, Perplexity, Cursor, Bolt.new, Meta AI, and Manus AI for rapid research, creative iteration, predictive modeling, automation scripting, and campaign optimization.

Research & Systems Thinking
Author of multiple public working papers on Zenodo (18+ DOIs), including The Paid Ads Failure Index, Predicting E-commerce Churn and Boosting LTV, and Predictive Modeling of Bitcoin Halving Cycles Using AI. This analytical depth translates directly into better campaign architecture, failure-proofing, and long-term LTV/ROAS strategies.

Funnels & Automation
Proficient with GoHighLevel (GHL) for drag-and-drop funnel and CRM setup, website building, lead routing, and basic automation. Strong in top-to-bottom funnel strategy, including BFCM planning.

This means I don’t just run ads — I build and optimize the full system (GA4 + GTM tracking, landing pages, attribution, reporting, and multi-channel expansion).

Verified Performance from Real Accounts

70× Peak ROAS — AU/NZ Sporting Goods eCommerce (Shopping + PMAX)
20× Peak ROAS — US Retail client
$300K+/month managed — Healthcare agency (4 treatment centers)
−53% CPA reduction — Behavioral health campaigns
$1.56M+ conversion value generated in one eCom portfolio
$4M+ tracked revenue in a single 30-day optimization window
Revenue built from $0 to $100K+ for US online retail client

What Clients Say

“He increased my sales from nothing to more than $100,000. Magnificent, detail-oriented. He knows what he’s doing.”
— Owner, US Online Retail Company (20× Peak ROAS)

“Hanzel was thorough and detailed in all his work. Excellent communication — professional and goes the extra mile. Hands-on through the whole process, delivered great results.”
— Massimo, Repeat Client

“Meticulous attention to detail, deep digital marketing expertise, and proactive problem-solving stood out. Delivered everything on time with open communication. Increased revenue, click-through rates, visibility, and site traffic.”
— Clutch Review, Retail Company

What I Deliver

Campaign Architecture & Setup — Correct structure from day one.
GA4 + GTM Conversion Tracking — End-to-end setup so you know exactly what’s profitable.
Ongoing Optimization & A/B Testing — Weekly reviews and structured split tests.
Executive Performance Reports — Decision-ready reports delivered directly to you.
Full-Stack Support — Landing pages, GHL funnels, AI-enhanced creative when needed.
Free Account Audit — Live audit with real findings, whether we work together or not.

Selected Work History

Paid Search Pod (Oct 2024 – Present) — Dedicated Google Ads specialist for US founders. US LLC structured for clean engagements. Peak 70× ROAS achieved.
Healthcare PPC (2024–2025) — Managed $300K+/month across multiple behavioral health treatment centers. Delivered up to 50% CPA reduction.
Agency & Brand Contracts — Handled $300K+ monthly spend across Google Ads, Meta, and multi-platform campaigns for eCommerce and service clients.